SEO stands for Search Engine Optimization and this is a process of improving the quantity and the quality of website to increase its visibility on the search engine results page (SERP). SEO assists a business to generate leads and promote its products and services on the top of the search engine result page so that the user could find your brand easily. It makes your website more visible on the search engines like Google, Bing, Yahoo, DuckDuckGo, etc. it means the more traffic the more opportunities build up to convert the visitors into your customers. There are four pillars of search engine optimization such as high quality content, on page SEO, off page SEO, and technical SEO.
The term "white-hat SEO," refers to SEO practices that adhere to the terms and conditions of the major search engines, such as Google. White-hat SEO is the process of improving your search engine ranking on the SERPs while maintaining the integrity of your website in accordance with the terms of service of the search engine.
White-hat SEO is the most effective way to build a successful website. Here are a few white-hat SEO practices that you must strictly adhere to
• Use descriptive, keyword-rich meta-tags.
• Visitors to the website should be provided with high-quality services and content.
• Make your website simple to use.
Black hat SEO is the process of generating organic traffic and achieving a better position in SERPs (Search Engine Results Pages). Black hat SEO is just opposite to the white hat SEO, which encompasses techniques approved and recommended by search engines.
Black hat SEO is used to play trick on search engine algorithms to boost a site’s ranking on the SERPs. Search engines, like Google and Bing, are extremely clear about what kinds of behavior are prohibited. Using black hat SEO might result in your website being punished which means poorer ranking positions and, most likely, a decrease in organic visitors.
On page SEO is also known as on site SEO and this is a process of optimizing webpage of your website in order to improve your website’s search engine ranking and obtain organic traffic. On page SEO consists of publishing relevant and high quality content, optimizing your headlines, HTML tags and images.
On page SEO is an important part of SEO as it assists search engines understanding your website and its content. It is also useful for search engine to identify how relevant your website to its visitors’ queries.
Off page SEO is also known as off site SEO and it consists of all the activities performing outside of the website to raise rank on search engine results page (SERP). It helps your website improving SERP position by including the activities like brand mentions, commenting, forums, influencer outreach, guest author, broken link building, social networking and social bookmarking.
Technical SEO is the process of optimizing website and the server that assists search engines spider crawl and index your website more effectively for improving organic ranking. A good technical SEO makes your website easy to navigate and free from any technical issues that prevent it from being understood and ranked by search engines.
• It builds trust and credibility
• It raise your website’s rank on search engine
• It increase traffic on your website
• It improves the quantity and the quality of your website
• You can understand the need of customer through SEO
• A good SEO means better user experience
• It helps you increasing engagement, traffic and conversion
• It helps you in understanding the environment of the web
• SEO is very cheap and cost effective
• It helps in building long term equity for your brand.
• SEO is a long term strategy