Google Ads is an online advertising platform offered by Google that allows businesses to create and run online advertising campaigns. These campaigns include ads that are displayed on Google search results pages and also on other websites across the internet that are part of the Google Ads network. Businesses can create ads in various formats, including text, image, and video ads, and can target particular audiences based on factors such as location, demographics, and interests. A Google Ads campaign is aimed at reaching potential customers and drive conversions like sales or leads. When creating an Ads campaign, it is important to keep several aspects in mind such as what your budget will be, what type of ads you will use, what kind of targeting you need and what platforms should be used for promoting the ads.