Digital marketing is also called online marketing which uses digital channels like search engines, websites, social media marketing, email marketing, mobile apps, SEO, text messaging and online promoting. Digital marketing is done using electronic devices like computer, laptop, tablet, etc. Digital marketing is aimed at increasing brand awareness, increasing sales and reaching the target audience. These aims are fulfilled using its components like search engine optimization (SEO), social media marketing, content marketing, pay per click, email marketing, mobile marketing, marketing analytics and affiliate marketing.
Digital marketing has been the need of today’s age because about 80% population of the world is engaged with mobile phones, computer or tablet. This thing has made digital marketing easy and necessary. Most of the businesses have reached on the top due to digital marketing. In this way it has been the need of today’s marketers.
• Digital marketing connects the business with its customers when they are online
• Digital marketing is less expensive and most of the businesses can afford it easily.
• Most of the people prefer online shopping. Digital marketing allows you to reach those people and expand your business.
• Digital marketing allows you communicate directly with the customers who visit your website through website comments, messages, reviews, and social media posts. It also allows you to gather invaluable information on customers’ reactions and preferences.
Today’s industries are using latest and effective digital marketing strategies as everybody is engaged on social media for various purposes and social media is an imperative part of digital marketing. Digital marketing strategy outlines how can you reach your target audience and convert them into paying customers. The strategies help you to grow your business with less efforts and time. Some of the digital marketing strategies are listed below.
--> Inbound Marketing
--> Content Marketing
--> Search Engine Optimization (SEO
--> Social Media Marketing
--> Email Marketing
--> Video Marketing
--> Chatbot and Live Chat Marketing